About US
No One knows your business like you do...
You work hard to overcome the daily challenges of running a business and keep moving forward. From operations, to sales, you take care of it all. Many Business Owners do not understand their financial opportunities. This is where we can guide you! Many Entrepreneurs find themselves stretch trying to figure out what the next move is: "Am I prepared?" "Can I hire Help?" " How do i Scale?" "What are my Financing options?" "How and where can I cut Costs?" You are not alone. The answer may be more straight forward than you think.
Goodrich Financial Advisory serves business owners by removing the uncertainty around their financial futures through education, planning, and guidance which is critical in removing obstacles to growth in their businesses.
Let US be YOUR guide to your goals...
At Goodrich Financial Advisory, we guide Entrepreneurs and Small Business owners like you, through the complexity of finding, managing, and executing on the opportunities and challenges. Our Process is designed to bring clarity and understanding to you. We provide comprehensive analysis, planning, and strategies tailored specifically for you and YOUR business needs.
The PROCESS:
- Evaluation - To get to where you want to go, you must thoroughly understand where you currently are.
- Analysis - Review every detail between future goals and the now. This is the identification of what specifically needs to be done to achieve your goals.
- Strategy - Understanding which tools and avenues are available and optimal to achieve success.
- Planning - Putting all the pieces together, and plan for changes. No plan has ever survived the first engagement. This means we plan to adapt ahead of time, so that actions are not implemented reactively but proactively.
- Implementation - Change Management Process can be simple, and it can also be an enormous undertaking. One size DOES NOT fit all.
- Optimization - comparing the benchmark of planning to the outcome of implementation will give great insight into many available opportunities for improvement.
Services:
Goodrich Financial Advisory LLC understands the unique financial needs of small businesses. Our specialized services can be compared to CFO services for simplicity and are designed to provide comprehensive financial support, strategic guidance, and valuable insights to help small business owners make informed decisions and drive growth. Here's what our CFO services typically entail:
- Financial Planning and Analysis: We develop and implement financial plans aligned with your business goals, including cash flow management, forecasting, and financial modeling. We analyze financial data, identify key performance indicators (KPIs), and provide regular reports and insights to optimize your financial strategy.
- Cash Flow Management: We closely monitor your cash flow, helping you optimize receivables and payables, manage working capital, and ensure a healthy cash position. We identify cash flow bottlenecks, develop cash flow projections, and implement strategies to enhance cash flow efficiency.
- Financial Forecasting and Scenario Analysis: We leverage forecasting techniques to predict financial outcomes and assess the impact of various scenarios on your business. We help you plan for growth, navigate uncertainties, and make informed decisions based on comprehensive financial projections.
- Funding and Capital Structure: We help you evaluate financing options, access capital, and optimize your capital structure. Whether you're seeking loans, venture capital, or exploring equity financing, we provide guidance and assist in preparing financial documents for potential investors or lenders.
- Tax and Risk Management: We work with your CPA to minimize the tax burden and ensure compliance. Financial risks are mitigated by conducting and evaluating risk assessments and providing recommendations to safeguard your business's financial integrity.
- CFO Advisory and Business Strategy: As your advisor, we actively provide Chief Financial Officer support and participate in strategic planning, providing financial insights and guidance so that YOU the CEO can focus on business growth initiatives. We collaborate with you to develop effective strategies, assess business opportunities, and overcome financial challenges.
Our investment advisor representative / Founder & Chief Comp
Michael Anthony Goodrich
Michael Goodrich is the Founder and CEO of Goodrich Financial Advisory LLC, dedicated to helping small businesses thrive. He felt it was critical Goodrich Financial Advisory LLC operates on a “fee-for-service” Registered Investment Advisor (RIA) model, specializing in comprehensive CFO services for small businesses with a fixed flat fee. Not an hourly fee which does not incentivize the small business owner to utilize the most out of the provided services. Michael understands the crucial need for specialized financial guidance in the small business sector and offers personalized, high touch "CFO like" services that empower owners to make informed financial decisions.
With a distinguished background in the United States Air Force as an Aircraft Maintenance Operations Coordinator, Michael honed his skills in efficient personnel management, training, and financial resource allocation. He excelled in planning and leading multi-organizational teams in high-stress environments, showcasing his ability to complete projects successfully.
Through his strong leadership, financial management expertise, and unwavering dedication to clients, Michael Goodrich is revolutionizing the accessibility of financial guidance for small businesses. His goal is to propel them towards long-term success, growth, and profitability.
